Top 5 Social Apps on Android in Italy: Q4 2024 Performance

In the fourth quarter of 2024, the performance of top social apps on the Android platform in Italy showcased diverse trends across downloads, revenue, and active user metrics. Here’s a closer look at the top five apps:

Threads maintained consistent weekly downloads, starting at approximately 61K and gradually declining to about 42K by the end of the quarter. The app saw a notable increase in weekly active users, from 1.26M to a peak of 1.54M by December’s end.

TikTok - Videos, Shop & LIVE experienced a steady revenue growth, starting from $692K and reaching over $810K in the week of December 23. Downloads fluctuated, peaking at 55K in December, while active users remained relatively stable, hovering around 7.2M to 7.3M.

Instagram saw weekly revenue peaking at approximately $24K. Downloads varied slightly, with a significant increase to over 52K in late December. Active user figures climbed steadily, starting at 12M and reaching over 12.5M by the quarter's conclusion.

Facebook showed minor fluctuations in revenue, averaging around $12K to $13K weekly. Downloads increased in December, peaking at 47K. Active user numbers remained strong, ending the quarter at over 15.5M.

Linky AI: Chat, Play, Connect experienced significant growth in the latter part of the quarter. Weekly downloads surged to 38K in mid-December, while revenue peaked at $1.6K in the same period. Active users rose sharply, reaching 60K by year-end.

These insights are derived from Sensor Tower data, offering a snapshot of app performance trends in Italy’s dynamic social media landscape. For further insights, visit Sensor Tower's official site.